CMO and digital strategist with a solid track record in building marketing functions, managing transformation projects, and delivering innovation across communication and product ecosystems.
Currently leading marketing and communication at DeepCloud, a Swiss tech company delivering AI-powered cloud services. I built the function from scratch and manage an interdisciplinary team focused on positioning, engagement, and growth.
My background includes international experience with brands such as Leica Geosystems, Samsung and Ducati.
PHONE
+41 76 575 05 83
Career history
Chief Marketing Officer
DeepCloud, Abacus Research
January 2022 to date
Lugano, Switzerland
Appointed to build and lead the marketing and communication function from scratch, defining the strategic direction and assembling a team of five specialists. Developed and executed an integrated strategy to support business growth and long-term brand positioning.
Directed the go-to-market strategy and ongoing promotion of 10+ AI-powered cloud products in a highly competitive B2B tech environment. Helped position DeepCloud as a Swiss alternative to global big tech players, with a strong emphasis on digital sovereignty, data protection, and enterprise efficiency.
Serving as lecturer in analytics for a cantonally recognised digital marketing course at SIC Ticino, Switzerland’s longest-standing professional school in the commercial sector. Responsible for designing and delivering hands-on modules aimed at upskilling marketing professionals in applied analytics and data-driven strategy.
Developed a practical teaching approach focused on transforming complex marketing data into actionable insights, supporting better decision-making and performance across digital channels.
Lecturer in Marketing Analytics
SIC Ticino
May 2025 to date
Lugano, Switzerland
Head of Marketing & Communication
Pagani Pens
March 2019 to December 2021
Lugano, Switzerland
In charge of marketing and communication, leading a team of six senior professionals. Managed all group brands through a fully digitalised strategy.
Initiated and led the development of Cloud Pens, a progressive web app connecting physical products to dynamic campaign pages: a pioneering product digitisation project conceived as a SaaS model and successfully launched under my leadership.
Digital Project Manager
Leica Geosystems, Hexagon
February 2018 to February 2019
Zug, Switzerland
Managed strategic digital marketing projects to support product launches and global campaigns in the geospatial technology sector. Focused on delivering integrated online strategies, enhancing user experience, and improving customer engagement and lead generation.
Coordinated the web launch of key product lines, including laser scanners and UAV systems, aligning UX, content, and performance with Hexagon’s global standards.
Digital Marketing Manager
Prodir
October 2011 to January 2018
Lugano, Switzerland
Led digital marketing activities for the Swiss manufacturer of high-end promotional writing instruments. Oversaw all digital touchpoints including websites, online campaigns, marketing automation, blog, and social media.
Managed cross-functional projects from concept to delivery, collaborating with internal teams and external agencies to ensure consistency across channels and alignment with business goals.
CRM Senior Specialist
Samsung Italia
June 2010 - September 2011
Milano, Italy
Developed and managed CRM programs across all business units for the Italian subsidiary of Samsung. Handled customer database operations, direct email marketing, and social media communication.
Collaborated with internal teams and external partners to streamline CRM workflows and support integrated digital campaigns at national level.
Digital Account Executive
Leo Burnett Italia
June 2009 - May 2010
Milano, Italy
Worked on global digital communication projects for Marlboro (Philip Morris International). Managed three international platforms, coordinating content production, digital asset delivery, and cross-market rollout.
Designed wireframes and supervised content workflows to ensure consistency, performance, and brand alignment across digital channels.
Web Marketing Specialist
Ducati Motor Holding
June 2007 - May 2009
Bologna, Italy
Oversaw web content management for Ducati.com, focusing on product-related digital assets, email marketing campaigns, and user database maintenance.
Edited and published content across websites and newsletters, ensuring consistency, accuracy, and alignment with brand and product launches.
Web Content Editor
Maserati
December 2006 – May 2007
Modena, Italy
Contributed to the content management of Maserati’s corporate website during a six-month internship.
Supported the project management and content editing for the Maserati GranTurismo minisite, collaborating with design and marketing teams to ensure on-brand digital delivery.
Event and PR Assistant
Moto Guzzi, Piaggio Group
August 2005 – October 2005
Mandello del Lario, Italy
Internship completed in parallel with academic research for my graduation thesis.
Supported the organisation and promotion of the “Giornate Mondiali Guzzi 2005,” the world’s largest Moto Guzzi event, collaborating with the PR team on logistics, communication, and public engagement.
Featured projects
DeepCloud ecosystem
As part of a long-term strategic initiative, I led the creation of DeepCloud’s marketing ecosystem from the ground up, defining the architecture, designing interconnected websites, and building a cohesive presence around the brand and its product suite.
Working closely with the web app engineering team, we ensured tight alignment between the site and ongoing product developments, from new feature launches to platform enhancements. The result is a consistent, high-performing digital presence, with strong and sustained growth in traffic and conversions.
Digital sovereignty
With digital sovereignty becoming a key issue in Europe, DeepCloud launched a high-impact campaign to position itself as the Swiss-made alternative to global big tech for Swiss organisations. Focused on data security and independence, the campaign ran across major platforms like NZZ.ch, Netzwoche, and Inside Paradeplatz, reaching millions of people in Switzerland and beyond.
As Head of Marketing and digital strategist, I originated the concept and led its strategic execution, defining messaging, overseeing media planning, and working closely with editorial partners. The campaign drove a measurable increase in brand awareness and helped establish DeepCloud as a credible leader in Swiss IT.
LINKS
Cloud Pens
Cloud Pens by Prodir is the progressive web app made to enable brands to measure their haptic advertising performance, keep their message up-to-date and retarget their audience. With its own custom dynamic QR Code, each pen gets connected to a campaign mobile landing page, expressively engineered for conversion.
I imagined Cloud Pens as a product digitalization model to be marketed as a SaaS. When I proposed it to the Prodir board I was immediately given the chance to develop it and shape the relative corporate project team. While leading the team, I took care of designing the overall web app UX and project managing the development of the web app skin and code.
Finally, I was overseeing the marketing team in the execution of the integrated marketing and communication strategy. Cloud Pens was warmly received as a true innovation in the industry, while according to the data, corporate marketing KPIs reached most excellent levels.
Prodir.com
As part of Prodir’s digital transformation, I led the development of the new Prodir.com platform, designed to offer a seamless, high-end web experience and to replace the company’s iconic print catalogue.
I oversaw the project end-to-end: defining the content architecture, coordinating the digital marketing team, contributing UX best practices, and managing the marketing budget. I also worked closely with C-level stakeholders to ensure alignment with strategic goals.
The new platform introduced optimized search, interactive video content, and a product configurator. Despite pandemic-related market challenges, SEO and UX improvements led to a performance increase of up to +18% in key digital KPIs.
Open
I led the redesign and digital content strategy of Open, Prodir’s digital publication and biannual magazine covering design, communication, and sustainability.
Working with the internal marketing team and key external partners, I coordinated the project team and oversaw strategic planning, editorial workflow, and stakeholder alignment.
As a result of the new strategy and SEO enhancements, Open consistently improved its ranking, reaching 13th place among Swiss blogs (Feedspot) and achieving KPI growth up to +25%.
Leica Geosystems
At Leica Geosystems, a global leader in spatial measurement and part of Hexagon AB, I managed the web launch of key surveying products, including laser scanners and UAV systems.
I coordinated the web development team, designed wireframes, and supervised content creation to ensure a seamless user experience aligned with product positioning.
My role also included consulting internal stakeholders on UX and lead generation strategies, contributing to the success of international product rollouts within a highly technical and competitive market.
“I had the pleasure of working with Andrea for one year within the Hexagon group, collaborating on several digital marketing projects to drive forward our laser scanning business. We achieved so much in one year through his hard work and dedication. Andrea’s ability to handle multiple projects made a dramatic increase in the productivity level of our company.”
Education
2006
Università degli Studi di Milano
Graduated in Communication Sciences with a graduation thesis on Moto Guzzi’s branding.
Degree >
2024
Cornell University, New York
Completed the “Marketing AI” advanced certificate program from Cornell University.
Certificate >
2018
University of California, San Diego
Completed the “UX Design” online course from the University of California.
Certificate >
2018
Education First, Luzern
Earned the “English Level C1” certification through the EF SET.
Certificate >
2014
Scuola Universitaria Professionale della Svizzera Italiana, Lugano
Completed the “E-commerce Management” classroom course from SUPSI.
Certificate >
Tech skills
Proficient in various Web CMS: Wordpress, Typo3, Drupal, Sitecore, Squarespace.
Proficient in marketing automation platforms: Oracle Eloqua, Mailchimp, mailXpert, MagNews, ContactLab.
Experienced in leveraging ChatGPT for content automation and digital workflow optimisation.
Proficient in web analytics softwares: Google Analytics, Matomo.
Experienced in wireframing and UI prototyping: Figma, Balsamiq, UXPin.
Skilled in using Miro for collaborative design and agile project workflows.
Proficient in project management tools: Microsoft Planner, Trello, Jira, Smartsheet, Monday.com, Basecamp.
Experienced in social media management dashboards such as Hootsuite and Buffer.
Proficient in Meta ADS Manager, LinkedIn ADS Manager and LinkedIn Sales Navigator.
Proficient in CRM softwares: SAP CRM, Salesforce, Oracle Siebel.
Experienced in data visualisation: Looker Studio, Power BI.
General knowledge of Google AdWords and Google Search Console.
Full knowledge of Microsoft 365.
Basic Adobe Photoshop skills.
Basic HTML, CSS and XML editing.
Profile
Trustworthy and empathetic team leader with experience in managing cross-functional teams and delivering complex digital projects.
Strong expertise in digital marketing strategy, including content management, UI prototyping, CRM, marketing automation, social media, and analytics.
Advanced use of generative AI tools for content automation and optimisation, both for search engines and LLM-driven environments.
Native Italian speaker, fluent in English, with working knowledge of Spanish and basic French.
Father of two. Passionate about technology, jazz and indie rock music, industrial design, classic cars, motorcycles, and swimming.
